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Night Time, My Time is Sky Ferreira's debut album that was released on October 29, 2013 through digital outlets. The album was preceded by two extended plays, As If! (2011) and Ghost (2012).
Background and development[]
The completed album.
In October 2011, Ferreira announced in a magazine that she was still currently working on her debut album, but is changing her musical direction to a more Blondie-inspired sound, stepping away from electropop. A month later, Ferreira announced on her official Facebook page that the new album is expected to be released during the summer of 2012 and the first single in February 2012. In December 2011, Ferreira announced that she was working with Jon Brion, Shirley Manson, and Greg Kurstin for her debut album. On January 23, 2012, Ferreira revealed the title of her debut album, Wild at Heart. On February 7, 2012, Ferreira confirmed "Swamp Girl" and "24 Hours" as the titles of two tracks from the album.
"Lost in My Bedroom", which according to Ferreira is "the most 'electro pop' on the record", surfaced online on March 2, 2012 in its demo form. Ferreira stated that she will release two music videos for her first new single "Red Lips" on June 12, 2012. As of June 2012, one video for "Red Lips" has been released, and the title of the debut album has been changed from Wild at Heart to I'm Not Alright. The title was once again revised in mid-2013 to I Will. Upon news of a further postponement, Ferreira changed the name of the album again to Night Time, My Time.
On August 8, 2012, Ferreira posted an outtake photo of her then-upcoming EP on her official Tumblr page, adding that the EP would be released in early September and is produced by Brion. On August 30, it was announced that the EP is titled Ghost, along with the premiere of the track "Everything Is Embarrassing", co-produced by Dev Hynes and Ariel Rechtshaid. Released on October 16, 2012, the EP features five songs, including "Red Lips" and "Everything Is Embarrassing", along with three new songs, "Lost in My Bedroom" (which was used in the December 13, 2012 episode of ABC's Grey's Anatomy), "Ghost", and "Sad Dream". In her debut television performance, she sang "Everything Is Embarrassing" on the Monday, January 7, 2013 episode of Late Night with Jimmy Fallon. On October 11, 2012 a trailer for a film titled, IRL, was released featuring Ferreira.
The cover was shot by filmmaker Gaspar Noé. On April 22, 2013, Ferreira tweeted the following message confirming that the album was complete.
- "It's finished @arielrechtshaid @jonbrion @breakmirrors instagram.com/p/Ya922InDIx/"
Ferreira's debut album was expected to be released late summer 2013. However, it was later reported in an interview with GQ that the album had been delayed until 2014 but an EP with the same name (at that time, I Will) was announced to be release in September 2013. Sky explained via Twitter,
- "My LP got pushed back for a few reasons. 1.Huge opportunity to make something better 2.I'll now be able to release it worldwide".
The EP title was later changed to the name of the lead single, "You're Not the One", but never materialized due to the album release date being moved up to October 29, 2013. The title of the album was once again changed, this time to Ny Time, My Time, which is in reference to the 1992 American psychological horror film, Twin Peaks: Fire Walk With Me , directed by David Lynch. The title comes from the quote "Nighttime is my time," delivered by Laura Palmer, portrayed by Sheryl Lee.
The censored cover.
On August 29, 2013, Ferreira posted a picture on Facebook with the caption "done". On September 4, 2013, Ferreira posted on Facebook, saying she had a confirmed album release date in 2013. Ferreira uploaded short preview videos for "I Blame Myself", "Night Time, My Time", "Heavy Metal Heart", and "Omanko" to her Instagram account on October 8, 2013. On October 10, 2013, she shared the censored version of the album art, which was shot by filmmaker, Gaspar Noé, who has directed such films as Enter the Void and Irréversible and music videos like "Animal Collective" and "Nick Cave". The uncensored version was published shortly after by Pitchfork Media.
Ferreira is scheduled to perform at the Pitchfork Music Festival in Paris on November 2, 2013 in promotion for the album.
Composition[]
Ferreira talked about the EP saying:
- “It’s pretty much done at this point. Some of the songs are a bit more aggressive but there’s a guitar, electronic [vibe]."
The track, "You're Not the One" is written by Ferreira, Justin Raisen, Daniel Nigro and Ariel Rechtshaid, the latter also having produced the song. Ferreira described the song background and meaning.
- “The production is super-inspired by "Low" by David Bowie. I wanted to make a super-poppy version. Like not when you’re rolling up your car windows because you don’t want anyone to know you’re listening to it. Like trying to hide it in your iTunes. Ariel had the idea. People say it sounds like Siouxsie Sioux. I guess the song was originally about a relationship when you’re not chasing after them. You know they’re kind of fucked up. It’s like a game of cat and mouse. They’re interested but not interested enough and it’s not fair. That’s basically what it should be called, ‘It’s Not Fair.’”
Release[]
Thank you credits.
Night Time, My Time was released through digital outlets on October 28, 2013 (US) and October 29th (worldwide) as an iTunes exclusive. During the same week as the release, iTunes also offered "24 Hours" as the Single of the Week for free. The official launch date for the digital release was November 5th in Canada and US followed by a January 31, 2014 release in Australia and New Zealand. Sky Ferreira commissioned a physical release through MyPlay Direct. From the site, fans were offered two bundle packs. The first was the Deluxe Bundle with Signed Lithograph, which offered the following at $14.98.
- 1 of 500 SIGNED, high quality, limited edition 15.5"x15.5" lithographs.
- Digital download of Sky's debut album Night Time, My Time.
- Instant download of the single "You're Not the One".
The second was the Premium Bundle, which offered the following at $18.98. This bundle sold out within a week of the release.
- Pack of three, one of a kind Polaroid shots, taken exclusively by Sky Ferreira herself.
- 1 of 500 SIGNED, high quality, limited edition 15.5" x 15.5" lithographs.
- Digital download of Sky's debut album Night Time, My Time.
- Instant download of the single "You're Not The One".
Technical errors[]
On November 6, 2013, an e-mail was sent out from the website apologizing and refunding some customers who bought the Premium Bundle. On November 18th, the site's customer service sent a follow-up e-mail for the reasoning behind the refund.
| “ | We owe you a big apology. Due to a technical error, we processed more orders for the Polaroid sets than we had arranged to have in stock. Unfortunately, we are unable to fulfill your order.
As a result of our mistake, we are sending you the other items in the premium bundle free-of-charge. If you've already paid via PayPal, we'll issue a full refund. If you've ordered with a credit card, you won't be charged. You'll receive a confirmation email when your shipment goes out. We're very sorry this happened. |
” |
—MyPlay Direct | ||
The signed lithograph of Ferreira was mailed out on December 2, 2013. MyPlay Direct sent out another e-mail notifying the customers.
"Love in Stereo" error.
| “ | Dear Sky Ferreira Fan,
This is regarding your order for the 'Night Time, My Time Premium Bundle'. We owe you a big apology. Due to a technical error, we processed more orders for the Polaroid sets than we had arranged to have in stock. Unfortunately, we are unable to fulfill your order. As a result of our mistake, we are sending you the signed lithograph free of charge. If you’ve already paid via PayPal, we’ll issue a full refund. If you’ve ordered with a credit card, you won’t be charged. Your signed lithograph is now on its way to you. We’re very sorry this happened. Sincerely, MyPlay Direct |
” |
—MyPlay Direct | ||
On January 30, 2014 another e-mail was sent out to people who had ordered the digital copy of the album in regards to another technical error with track eleven, "Love in Stereo".
On November 27, 2013, the page was updated with six new listings replacing the two original ones.
The first was listed "Night Time, My Time (Digital Album)" which offered the following at $6.98.
- Night Time, My Time digital album with immediate download.
The second was listed "Night Time, My Time CD" which offered the following at $10.98.
- Night Time, My Time physical CD.
The third was listed "Night Time, My Time CD + Digital Album Bundle" which offered the following at $12.98.
- Night Time, My Time physical CD.
- Night Time, My Time digital album with immediate download.
The fourth was listed "Night Time, My Time B-Sides Part 1 Compilation CD" which offered the following at $6.98.
- Night Time, My Time B-Sides: Part 1 physical CD.
The fifth was listed "Night Time, My Time - Collector's Bundle" which offered the following at $19.98. This bundle was an exclusive to MyPlay Direct.
- Night Time, My Time physical CD.
- Night Time, My Time digital album with immediate download.
- Night Time, My Time B-Sides: Part 1 physical CD.
- Exclusive poster.
The sixth was listed "Night Time, My Time Vinyl + Digital Album Bundle" which offered the following at $29.98. The vinyl was sold out on December 3, 2013. The site changed the status from Sold Out back to In Stock on December 13th. The item was once again sold out by January 2014. By February, the item was removed from the site completely.
- Night Time, My Time green translucent vinyl.
- Night Time, My Time digital album with immediate download.
.jpg "NTMT (Digital Album).jpg (252 KB)")
The third launch release was mainly designed for Amazon. Three editions were offered during the launch. The first being a deluxe edition that bundled Night Time, My Time with Night Time, My Time B-Sides: Part 1. A second edition includes the main album bundled with Ghost. A third version was released exclusively to European regions which included the main album with 2 bonus tracks: "Everything Is Embarrassing" and the Unknown Mortal Orchestra Remix of the song.
Promotion[]
Capitol Records issued a special giveaway to celebrate the physical release of the album. The promotional campaign started on January 31, 2014 and ran until February 8th. The campaign asked users to connected to their Facebook page and gather points by sharing, Tweeting, or posting to various social networks including Twitter, Tumblr, Facebook, and more.
- 1st place – 1 signed Night Time, My Time CD and 2 signed promotional posters.
- 2nd place – 1 signed Night Time, My Time CD.
- 3rd place – 1 signed promotional poster.
- One random sharer will receive a promotional poster.
A fourth release was launched on Ferreira's MyPlay Direct store on March 1, 2014. This launch only included one item, which is the vinyl pressing of the album with a digital copy. The release also included a note from the site.
"Please note the green translucent vinyl is now sold out. The album is now available here on standard black vinyl."
The item was listed "Night Time, My Time Vinyl + Digital Album Bundle" which offered the following at $29.98.
- Night Time, My Time physical standard-black vinyl.
- Night Time, My Time digital album with immediate download.
<gallery hideaddbutton="true" widths="150"> NTMT Black Vinyl + Digital Album Bundle 01.jpg|Night Time, My Time Black Vinyl + Digital Album Bundle </gallery
Sky Ferreira G Hangout on Air Q&A - Amoeba Takeover
The fifth release for the album was launched on April 19, 2014. It was first announced on April 16th by Sky Ferreira during a Q&A at Amoeba. She later mentioned it again on her Instagram and Facebook. She posted a picture of a special printing for the record. Polydor commissioned a limited release of the album as a vinyl picture disc for Record Store Day. This edition was set for an 800 copy release. Though many stores that participated in the event ordered 15 copies of the record, due to the limited release, many were only given around 2 copies.
A second version of the picture disc was released on April 28th through Ferreira's MyPlay Direct site. The item was listed "Night Time, My Time Vinyl Picture Disc + Digital Album Bundle" which offered the following at $29.98. During the release of the picture disc, the site also offered a free exclusive button pack with any purchase of any item from the shop.
- Night Time, My Time physical vinyl picture disc.
- Night Time, My Time digital album with immediate download.
- Sky Ferreira button pack
The LP was made available at Urban Outfitters located in North America (US and Canada) with SKU # 31295421. Much like the MyPlay Direct offer, the release was limited to a certain number of copies printed. Once the store sold out, they would not be restocked. This release is the same as the MyPlay Direct release, printed on a green vinyl, includes track 1-12, and offered at $29.98. The US pressings include two stickers on the shrink wrap, one in the upper right corner that reads "URBAN OUTFITTERS EXCLUSIVE" and another towards the bottom covering Ferreira's nipple that reads "LIMITED EDITION GREEN VINYL" followed by "SKY FERREIRA // NIGHT TIME, MY TIME" underneath. The Canadian pressing omits the bottom sticker.
Reception[]
Night Time, My Time received mostly positive reviews from critics upon its release. At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream critics, the album has received an average score of 79, based on 30 reviews, indicating "generally favorable reviews". Out of a 5 star rating, ABC rated the album a 4.5, AllMusic gave the album a 4, Consequence of Sound and Slant Magazine both rated the album 3.5 and Rolling Stone gave it a 2.5. Out of a 10 star rating, Pitchfork Media rated the album an 8.1, CMJ gave an 8, and Spin gave it a 7. The New York Times and Stereogum deemed the album "favorable" and The A.V. Club gave the album a B+.[1]
Accolades[]
Several media publications recognized Night Time, My Time as one of the best albums of 2013. The staff from Idolator listed the record as their favorite record of the year, writing that the project "is not only a defining (long awaited) first statement, but a defying, perfectly imperfect middle finger in the air."[2] It was additionally placed as the second best album by Dazed and Fact,[3][4] and the sixth best record by The New York Times and Stereogum.[5][6] The staff from Popjustice ranked Night Time, My Time as the ninth best album of 2013, simply commenting that "she did it."[7] Pitchfork Media described the project as "blown-speaker, smeared-lipstick pop—would-be radio hits with that last topcoat of paint left incomplete", and acknowledged it as the 15th best record.[8] Rolling Stone, Complex, and The Guardian respectively placed the album as the 21st, 25th, and 27th best record of 2013.[9][10][11] Consequence of Sound listed Night Time, My Time as the forty-ninth best album of the year, adding that "if teens are digging Night Time, My Time, they’re only a few steps removed from Suicide, Bauhaus, Siouxsie and the Banshees, and Blondie."[12] Although its rank was not specified, NPR and The New Yorker recognized the record as among the best of the year.[13][14]
In 2014, Pitchfork Media and Fact both named the album among the 100 best of the decade up to that point.[15][16]
Promotion[]
"You're Not the One" was serviced as Night Time, My Time's lead single on September 24, 2013.[17] Its music video, paying visual homage to 1983 film The Hungerand set in a high-fashion nightclub, was released on the same day.[18] On November 25, 2013, Ferreira appeared on the program Late Show with David Letterman, where she performed the single.[19] "24 Hours" was released as a free promotional single on the same day of the album's release.[20] A music video for the album's title track, directed by Grant Singer and released on November 27, 2013, sees Ferreira wearing a variety of wigs and lingerie. Natasha Stagg of Vwrote that, in the video, Ferreira "embraces the title she's been deemed by dressing in provocatively infantile accessories" and "cleverly [delivers] the junkie role back in her detractors' faces."[21] Consequence of Sound named the video among the best of 2013.[22]
Prior to the album release, US tour dates featuring Ferreira alongside Vampire Weekend and Smith Westerns were revealed.[23] Due to a vocal injury, Ferreira canceled the tour with three shows remaining.[24] On November 25, 2013, a live concert with Ferreira was held at Rough Trade New York, followed by a signing session. The attendance could purchase the original LP along with its Night Time, My Time: B-sides Part I EP. In addition to serving as an opening act for several dates of Miley Cyrus's worldwide Bangerz Tour, Ferreira also promoted the record at one-off headlining shows and festival appearances throughout 2014, punctuated by a five-date run of West Coast shows in November.[25]
Singles[]
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Commercial performance[]
Night Time, My Time debuted at number 45 on the US Billboard 200,[26] on the strength of digital downloads from its exclusive first-week release through the iTunes Store.[27] In doing so, it became her highest-charting record in the country; by comparison, her second extended play Ghost (2012) reached number eight on theBillboard Heatseekers Albums chart. As of November 2014, the album had sold 39,000 copies in the United States, according to Nielsen SoundScan.[28] In Australia, Night Time, My Time peaked at number 40 on the ARIA Albums Chart.[29] The album debuted at number 73 on the UK Albums Chart, selling 1,337 copies in its first week.[30]
Track list[]
References[]
- ↑ http://www.metacritic.com/music/night-time-my-time/sky-ferreira
- ↑ http://www.idolator.com/7496751/2013-10-best-albums-idolator-editors/4
- ↑ http://www.dazeddigital.com/music/article/18151/1/top-ten-albums-of-2013
- ↑ http://www.factmag.com/2013/12/09/the-50-best-albums-of-2013/50/
- ↑ http://www.nytimes.com/2013/12/15/arts/music/drake-kanye-west-and-ashley-monroe.html?_r=0
- ↑ http://www.stereogum.com/1567541/the-50-best-albums-of-2013/list/attachment/olympus-digital-camera-28/
- ↑ http://www.popjustice.com/articles/top-33-albums-of-2013/122888/3/
- ↑ http://pitchfork.com/features/staff-lists/9293-the-top-50-albums-of-2013/4/
- ↑ http://www.rollingstone.com/music/lists/50-best-albums-of-2013-20131202/sky-ferreira-night-time-my-time-19691231
- ↑ http://www.complex.com/music/2013/12/the-50-best-albums-of-2013/sky-ferreira-night-time-my-time
- ↑ http://www.theguardian.com/music/musicblog/2013/dec/05/best-albums-2013-30-to-21
- ↑ http://consequenceofsound.net/2013/12/albums-of-the-year-2013/
- ↑ http://www.npr.org/sections/bestmusic2013/2013/12/10/249243871/npr-musics-50-favorite-albums-of-2013
- ↑ http://www.newyorker.com/culture/sasha-frere-jones/the-fall
- ↑ http://pitchfork.com/features/staff-lists/9465-the-top-100-albums-of-2010-2014/3/
- ↑ http://www.factmag.com/2014/11/03/the-100-best-albums-of-the-decade-so-far/70/
- ↑ http://idolator.com/7455502/sky-ferreira-youre-not-the-one-next-single
- ↑ http://www.vmagazine.com/site/content/1658/the-video-youre-not-the-one
- ↑ http://pitchfork.com/news/53137-watch-sky-ferreira-perform-youre-not-the-one-on-letterman/
- ↑ http://www.muumuse.com/2013/10/sky-ferreira-night-time-my-time-debut-album-now-out-on-itunes.html/
- ↑ http://vmagazine.com/site/content/1939/the-video-night-time-my-time
- ↑ http://consequenceofsound.net/2013/12/videos-of-the-year-2013/
- ↑ http://consequenceofsound.net/2013/09/listen-to-new-sky-ferreira-youre-not-the-one/
- ↑ http://www.nme.com/news/sky-ferreira/73053
- ↑ http://www.billboard.com/articles/columns/pop-shop/6327424/sky-ferreira-interview-new-album-primal-scream-troy-carter
- ↑ http://www.billboard.com/artist/279553/Sky+Ferreira/chart?f=305
- ↑ http://www.famemagazine.co.uk/2013/10/30/sky-ferreira-presents-night-time-my-time-debut-album-it-will-relegate-lo-fi-pop-to-the-early-10s-nostalgia-bin/
- ↑ http://www.billboard.com/articles/columns/pop-shop/6327424/sky-ferreira-interview-new-album-primal-scream-troy-carter
- ↑ http://www.australian-charts.com/showitem.asp?interpret=Sky+Ferreira&titel=Night+Time%2C+My+Time&cat=a
- ↑ http://www.musicweek.com/businessanalysis/read/official-charts-analysis-george-michael-sells-50k-to-hit-no-1/057996