MyPlay Direct is an web store that hosts catalogues from various artists and bands. The site offers exclusive bundles and bonus tracks that aren't available in other regions. The site is engineered and ran by Sony Music.
Usage by Sky FerreiraEdit
To help launch her debut album, Night Time, My Time, Sky Ferreira offered two bundles for pre-order on the site. A deluxe and a premium bundle. After the official launch date, the site was updated with six new bundles replacing the original two. The site also includes a direct link for viewers to visit Ferreira's personal Tumblr page.